FMCG is one of the most desirable & strongest business. This is because these are businesses that are driven by brands, they have pricing power, end demand is resilient & sticky and profitability & return ratios are strong. But we believe that all FMCG businesses are not alike and cannot be painted with the same brush. There are two important qualities that we believe are needed for a business to be truly termed as an FMCG business-
Qualities of a True FMCG Business
Qualities of a True FMCG Business
Qualities of a True FMCG Business
FMCG is one of the most desirable & strongest business. This is because these are businesses that are driven by brands, they have pricing power, end demand is resilient & sticky and profitability & return ratios are strong. But we believe that all FMCG businesses are not alike and cannot be painted with the same brush. There are two important qualities that we believe are needed for a business to be truly termed as an FMCG business-